For the Degree Show I had 2 weeks to develop a project that engages with the audience as they browse around. Fortunately I had come across a technique during the development of my Barnbrook Poster that uses your mobile phone to see whatever I design. But the problem I faced was to choose a theme that would be emotionally engaging for the audience. It did take a while of decisions and doubts about ideas, but eventually coming to the concept of Cyber Bullying.
I have experienced this kind of abuse when I was younger, so I knew that in a space of years the style of bullying would have developed a new style of language. Coming from a new generation of children this type of language would become more harsh. Bearing this in mind I set myself upon creating text messages containing a message that would get the point of cyber bullying across.
The idea behind the design of the campaign is that the 'pattern' is made up of repeating the shape of a heart; the heart is a representation of affection and kindness. So for the posters with the harsh messages hidden behind the repeat pattern, they represent the 'friends' that may be kind to your face, but underneath, never cared.
In hindsight for the project, I think I could've pushed the campaign further. There were quite a lot of people that took out there mobile phones to test it to see if it could work, and as they were able to see the message it became clearer about the project. I just wish I had got a photo of the audience engaging with my work. Plus I think the free posters also helped draw the crowd.
